|Ever seen someone take a photograph of a billboard? And then entrust it to their family photo album? Or have you ever seen a family wide-eyed with amazement and wonder over a newspaper ad — only to clearly recall it and talk about it with excitement for years after? Hot-air balloons do this with ease — and offer sponsors even more, such as:
EXCITEMENT. Hot-air balloons create excitement that attracts — and holds — attention. They have mystique. Cachet. Millions of spectators annually attend hundreds of balloon events nationwide, and many millions more witness their presence in the skies over urban centers all over North America and Europe.
BROAD APPEAL. Hot-air balloons are universally fascinating, regardless of the spectator’s age, income, gender, or occupation. Balloons are spectacular to watch, are colorful and alive, and appeal to the romantic adventurer in all of us. As such, they are not limited to select demographic profiles, but rather, appeal to virtually all ranges of individuals.
FLEXIBILITY. Hot-air balloons can be employed in a myriad number of promotionally effective ways owing to their unique properties. The versatility of a hot air balloon is unparalleled by any other medium — aerial or otherwise.
COST-EFFECTIVENESS. The cost per thousand impressions (CPM) rating for hot air balloons compares very favorably to conventional media. In relation to other successful aerial advertising programs, such as Airships, hot air balloon programs can be implemented for one-twentieth (1/20) of the cost.
PROMOTING WITH GOODWILL. Hot-air balloons are a colorful and friendly medium that brings smiles to the faces of those who behold their presence. Furthermore, impressions are made without the appearance of covert commercialism. As such, the relative quality of impressions generated by hot air balloons is very high.
AN EFFECTIVE MEDIUM. In terms of retention, impact, favorable impressions, broad appeal, unique product positioning, and cost-effectiveness, hot air balloons are a very effective medium.