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| CORPORATE
BALLOONING
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| Ever
seen someone take a photograph of a billboard? And then entrust
it to their family photo album?
Or have you ever seen a family wide-eyed with amazement and wonder
over a newspaper ad — only to clearly recall it and talk
about it with excitement for years after? Hot-air balloons do this
with ease — and offer sponsors even more, such as:
EXCITEMENT. Hot-air balloons create excitement that attracts — and
holds — attention. They have mystique. Cachet. Millions of
spectators annually attend hundreds of balloon events nationwide,
and many millions more witness their presence in the skies over
urban centers all over North America and Europe.
BROAD APPEAL. Hot-air balloons are universally fascinating, regardless
of the spectator's age, income, gender, or occupation. Balloons
are spectacular to watch, are colorful and alive, and appeal to
the romantic adventurer in all of us. As such, they are not limited
to select demographic profiles, but rather, appeal to virtually
all ranges of individuals.
FLEXIBILITY. Hot-air balloons can be employed in a myriad number
of promotionally effective ways owing to their unique properties.
The versatility of a hot air balloon is unparalleled by any other
medium — aerial or otherwise.
COST-EFFECTIVENESS. The cost per thousand impressions (CPM) rating
for hot air balloons compares very favorably to conventional media.
In relation to other successful aerial advertising programs, such
as Airships, hot air balloon programs can be implemented for one-twentieth
(1/20) of the cost.
PROMOTING WITH GOODWILL. Hot-air balloons are a colorful and friendly
medium that brings smiles to the faces of those who behold their
presence. Furthermore, impressions are made without the appearance
of covert commercialism. As such, the relative quality of impressions
generated by hot air balloons is very high.
AN EFFECTIVE MEDIUM. In terms of retention, impact, favorable impressions,
broad appeal, unique product positioning, and cost-effectiveness,
hot air balloons are a very effective medium. |
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